Qualitative Research Methods in Public Relations and Marketing Communications
1644 Kč
Sleva až 70% u třetiny knih
The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research approaches to achieve different research goals.
| Autor: | Daymon, Christine (Murdoch University, Australia); Holloway, Immy (University of Bournemouth, UK) |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780415471183 |
| Rok vydání: | 2010 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 416 |
Mohlo by se vám také líbit..
-
Maps of Meaning
Peterson Jordan B.
-
Modern Man in Search of a Soul
Jung Chang
-
The Need for Roots
Simone Weil
-
Virtual Reality Filmmaking
Tricart, Celine
-
The Goal
Eliyahu M. Goldratt
-
The Shadow of the Tsunami
Bromberg, Philip M.
-
The Atlas of Migration in Europe
Migreurop; Clochard, Olivier
-
Probability and Statistics for Compu...
Michael Armstrong
-
Feminist Applied Sport Psychology
-
The Art of Game Design
Schell, Jesse
-
Robert Wilson
Shevtsova, Maria (Goldsmiths, University of London); Innes, Christopher (York University, Toronto)
-
Cognitive Development and Cognitive ...
Goswami, Usha
-
Applied Regression Analysis
Thrane, Christer (Inland Norway University of Applied Sciences, Norway)
-
Designing with Light
Gillette, Michael
-
British Civilization
Oakland, John
-
Crocheting Adventures with Hyperboli...