National Image and Competitive Advantages
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Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.
| Autor: | Jaffe, Eugene D.; Nebenzahl, Israel D. |
| Nakladatel: | Copenhagen Business School Press |
| ISBN: | 9788763001724 |
| Rok vydání: | 2006 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 237 |