International Marketing
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353 Kč 1 450 Kč
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Intended primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. This book covers the range of international marketing topics, logically divided into four Parts that outlines the core concepts of international marketing, and discuses the environmental forces.
| Autor: | Zvobgo, Gilbert; Czinkota, Michael R.; Ronkainen, Ilkka A. |
| Nakladatel: | Cengage Learning EMEA |
| ISBN: | 9781408009239 |
| Rok vydání: | 2011 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 752 |
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