The Dragonfly Effect
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Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference.
| Autor: | Aaker, Jennifer; Smith, Andy; Adler, Carlye; Ariely, Dan |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9780470614150 |
| Rok vydání: | 2010 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 240 |
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