From Categories to Categorization
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This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.
| Nakladatel: | Emerald Publishing Limited |
| ISBN: | 9781787142398 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 416 |
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