Small Business Marketing
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In this new edition of Small Business Marketing, Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful marketing performance.
| Autor: | Chaston, Ian |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9781137326003 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 312 |
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