Why People (Don't) Buy
975 Kč
Sleva až 70% u třetiny knih
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
| Autor: | Chakravarti, Amitav; Thomas, Manoj; Storry, Richard |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9781137466679 |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 223 |
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