Brand Revolution
1869 Kč
Sleva až 70% u třetiny knih
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
| Autor: | Sicard, Marie-Claude |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9781137019486 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 171 |
Mohlo by se vám také líbit..
-
Project Governance
-
Solving the Strategy Delusion
Cooper, Cary L.
-
Neuroscience for Leadership
Swart, Tara; Chisholm, Kitty; Brown, Paul
-
Strategic Performance Management
De Waal, Andre
-
When Family Businesses are Best
Carlock, Randel S.; Ward, John L.
-
Global Strategic Management
Lasserre, Philippe
-
The Practice of Integrity in Business
-
Human Resource Management, Innovatio...
-
Global Brand Strategy
Nirmalya Kumar
-
Sustainable Success with Stakeholders
Sachs, Sybille
-
Innovations in Stress and Health
Cartwright, S.; Cooper, C.
-
Transitioning from the Top
Pendergast, Jennifer M.; Ward, John L.; Brun De Pontet, Stephanie
-
Studying for a Degree
Dunleavy, Patrick
-
Strategic Sourcing in the New Economy
Keith, Bonnie; Vitasek, Kate; Manrodt, Karl; Kling, Jeanne
-
Innovation Management
Goffin, Keith; Mitchell, Rick
-
The Rise of the Japanese Specialist M...
Evans, Ferguson