Corporate Communication
9
%
3177 Kč 3 497 Kč
Sleva až 70% u třetiny knih
This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.
| Autor: | Goodman, Michael B.; Hirsch, Peter B. |
| Nakladatel: | Peter Lang Publishing Inc |
| ISBN: | 9781433119262 |
| Rok vydání: | 2014 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 229 |
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