Corporate Communication
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3177 Kč 3 497 Kč
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This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.
Autor: | Goodman, Michael B.; Hirsch, Peter B. |
Nakladatel: | Peter Lang Publishing Inc |
ISBN: | 9781433119262 |
Rok vydání: | 2014 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 229 |
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