Principles of Marketing with Companion Website with Gradetracker Student Access Card
1908 Kč
Sleva až 70% u třetiny knih
Useful for first-time marketing students, this book leads them through their course from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'.
| Autor: | Brassington, Dr. Frances; Pettitt, Dr. Stephen |
| Nakladatel: | Pearson |
| ISBN: | 9781405846349 |
| Rok vydání: | 2006 |
| Jazyk : | Angličtina |
| Vazba: | Mixed media product |
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