Marketing National Parks for Sustainable Tourism
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This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas.
| Autor: | Wearing, Stephen L.; Schweinsberg, Stephen; Tower, John |
| Nakladatel: | Channel View Publications Ltd |
| ISBN: | 9781845415570 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 168 |
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