New Perspectives in Marketing by Word-of-Mouth
73
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86 Kč 316 Kč
Sleva až 70% u třetiny knih
New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media.
Autor: | Emerald Group Publishing Limited |
Nakladatel: | Emerald Publishing Limited |
ISBN: | 9781785608193 |
Rok vydání: | 2015 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 200 |
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