Preface to Marketing Management (Int'l Ed)
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Offers a presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. This book serves as an overview for critical issues in marketing management.
Autor: | Joopen Peter-Paul |
Nakladatel: | McGraw-Hill Education - Europe |
ISBN: | 9781259251641 |
Rok vydání: | 2014 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 288 |
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