Marketing Communications
1306 Kč
Sleva až 70% u třetiny knih
John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. In addition to core topics, the book covers key issues such as ethical marketing and the changing face of communications. Global examples include HSBC, James Bond, the Arab Spring and One Direction and there's a companion website with lecturer and student materials.
| Autor: | John Keegan |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781446259030 |
| Rok vydání: | 2014 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 440 |
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