The Employer Brand - Bringing the Best of Brand Management to People at Work
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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.
Autor: | Barrow, Simon |
Nakladatel: | John Wiley And Sons Ltd |
ISBN: | 9780470012734 |
Rok vydání: | 2005 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 232 |
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