Strategic Management
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This book is the original text by H. Igor Ansoff, the pioneer of Strategic Management'. This is the founding work on Strategic Management, a concept at the core of modern business. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists.
| Autor: | Ansoff, H. Igor |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9780230525481 |
| Rok vydání: | 2007 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 251 |
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