Key Marketing Metrics
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| Autor: | Bendle, Neil T.; Farris, Paul |
| Nakladatel: | Pearson |
| ISBN: | 9781292212470 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 440 |
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