What Great Brands Do
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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.
| Autor: | Yohn, Denise Lee |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781118611258 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 272 |
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