The Fundamentals of Branding
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Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. This book introduces readers to the basic principles behind the creation and development of successful brands. It offers an overview of the foundations of building, developing and maintaining brands.
| Autor: | Davis, Melissa; Baldwin, Jonathan |
| Nakladatel: | Bloomsbury Publishing PLC |
| ISBN: | 9782940373987 |
| Rok vydání: | 2009 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 184 |
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