Transforming Big Pharma
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Transforming Big Pharma addresses critically how strategy works in the pharmaceutical industry. John Ansell assesses the wide range of alternative strategies big pharma has been attempting in order to make up the shortfall in revenues stemming from the long-standing failure to develop sufficient new products.
| Autor: | Ansell, John |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9781409448273 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 284 |
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