From Brand Vision to Brand Evaluation
1870 Kč
Sleva až 70% u třetiny knih
Following on from the introductory textbook Creating Powerful Brands, this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies.
| Autor: | Leslie De Chernatony |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9781856177733 |
| Rok vydání: | 2010 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 376 |
Mohlo by se vám také líbit..
-
Just Culture
Dekker, Professor Sidney
-
Just Culture
Dekker, Professor Sidney
-
Strategic Planning for Public Relations
Smoll, Frank L.; Smith, Ronald E.
-
ISO 9001:2015 for Small Businesses
Tricker, Ray
-
Risk Assessment and Decision Analysi...
Fenton, Norman (School of Electronic Engineering and Computer Science, Queen Mary University of London, UK); Neil, Marti
-
SPIN (R)-Selling
Rackham, Neil
-
Brand vs. Wild
Jonathan Lewis Nasaw
-
The Producer's Business Handbook
Gillen, Anne Marie
-
Organization Design
Stanford, Naomi
-
Human Resource Management in the Hos...
Boella, Michael; Goss-Turner, Steven
-
Platform Strategy
Reillier, Laure Claire; Reillier, Benoit
-
Marketing Channel Strategy
Palmatier, Robert
-
Human Performance Improvement
Rothwell, William
-
Fashion Buying and Merchandising
-
PgMP (R) Exam Test Preparation
Levin, Ginger, PMP, PgMP (Consultant, Lighthouse Point, Florida, USA); Ward, J. LeRoy, PMP, PgMP (Ward Associates, Madis
-
Tourism, Hospitality and Digital Tra...