From Brand Vision to Brand Evaluation
1870 Kč
Sleva až 70% u třetiny knih
Following on from the introductory textbook Creating Powerful Brands, this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies.
| Autor: | Leslie De Chernatony |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9781856177733 |
| Rok vydání: | 2010 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 376 |
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