A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
598 Kč
Odesíláme do 1 až 2 týdnů
Sleva až 70% u třetiny knih
Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.
| Autor: | Blythe, Jim |
| Nakladatel: | SAGE Publications Inc |
| ISBN: | 9781412930888 |
| Rok vydání: | 2006 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 160 |
Mohlo by se vám také líbit..
-
Essentials of Marketing
Blythe, Jim
-
Ongoing Crisis Communication
Coombs, W. Timothy
-
Responsive Leadership in Social Serv...
De Groot, Stephen G.
-
A Very Short, Fairly Interesting and ...
Chris Carter
-
Designing and Managing a Research Pr...
Polonsky, Michael J.; Waller, David S.
-
Managing Media Work
-
Introduction to Community Development
Robinson, Jerry
-
Statistics for Marketing and Consume...
Mazzocchi, Mario
-
Meeting the Ethical Challenges of Lea...
Craig Johnson
-
Organizational Change - Internationa...
Deszca, Gene; Ingols, Cynthia A.; Cawsey, Tupper F.
-
Essentials of International Human Re...
Thomas David
-
Organizational Communication
Mumby, Dennis K.
-
Dictionary of Marketing Communications
Govoni, Norman A.P.
-
Crisis Management
Kovoor-Misra, Sarah
-
Images of Organization
Morgan Gareth
-
Applied Psychology in Talent Management
Cascio, Wayne F.; Aguinis, Herman