Consumerology
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This new updated and revised second edition of Consumerology reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want and the cutting edge behavioural science being used to change our habits to even more significant degrees.
| Autor: | Graves, Philip |
| Nakladatel: | Hodder & Stoughton |
| ISBN: | 9781857885767 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 240 |
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