Sustainable Enterprise
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Sustainable Enterprise goes beyond the internal firm strategies of micromarketing and the four Ps to take a broader perspective focused on the interconnectedness of markets, marketing, and society.
| Autor: | Peterson, Mark |
| Nakladatel: | SAGE Publications Inc |
| ISBN: | 9781412998680 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 560 |
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