The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Yo
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Three customer experience experts provide executives and senior managers with cost-effective, sustainable methods for creating a superior customer experience--which generates heightened profitability in the age of rapid information flows and expanding customer expectations.
| Autor: | Soudagar, Reza; Iyer, Vinay; Hildebrand, Volker |
| Nakladatel: | McGraw-Hill Education - Europe |
| ISBN: | 9780071786973 |
| Rok vydání: | 2011 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 320 |
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