The Enduring Strategic Brand
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Through candid and unique interviews with over 40 C-suite leaders - as well as ground-breaking forensic analysis of 20 Brands from BMW to BP and Airbnb to TATA - THE Enduring Strategic Brand shows that the best performing organisations are built on Strategic Brands.
| Autor: | Bardin, Luc; Bardin, Clara; Bardin, Elsa |
| Nakladatel: | Urbane Publications |
| ISBN: | 9781911583493 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 512 |
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