Measuring Customer Experience
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Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
| Autor: | Philipp, Klaus |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9781137375452 |
| Rok vydání: | 2014 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 166 |
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