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Employs an integrated marketing management framework using new and proven learning features to key concepts, and useful exhibits and graphics further describe key principles. This title incorporates the statistics and new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management.
| Autor: | Iacobucci, Dawn (Vanderbilt University) |
| Nakladatel: | Cengage Learning, Inc |
| ISBN: | 9781133629382 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Mixed media product |
| Počet stran: | 352 |
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