MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card)
1847 Kč
Odesíláme do 1 až 2 týdnů
Sleva až 70% u třetiny knih
Employs an integrated marketing management framework using new and proven learning features to key concepts, and useful exhibits and graphics further describe key principles. This title incorporates the statistics and new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management.
| Autor: | Iacobucci, Dawn (Vanderbilt University) |
| Nakladatel: | Cengage Learning, Inc |
| ISBN: | 9781133629382 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Mixed media product |
| Počet stran: | 352 |
Mohlo by se vám také líbit..
-
Electronic Commerce
Schneider, Gary
-
Purchasing & Supply Chain Management
Monczka, Robert M.
-
Advertising, Promotion, and other as...
Andrews, J. Craig (Moore School of Business); Andrews, J. Craig (University of South Carolina); Andrews, J. Craig (Marqu
-
Managerial Economics
Froebb Luke M., McCann Brian T.
-
Strategic Management: Concepts and C...
Hitt, Michael
-
Business & Society
Buchholtz, Ann (University of Georgia, USA)
-
Managerial Economics
Moyer, R.; McGuigan, James R.; Harris, Frederick
-
Organizational Behavior
Phillips, Jean
-
Social Media Marketing
Roberts Mary Louise
-
Business Analytics
Albright, S. Christian; Winston, Wayne
-
Transportation
Novack, Robert (Penn State University); Coyle, John (Penn State University); Gibson, Brian (Auburn University); Suzuki,
-
Advertising and Integrated Brand Pro...
Close, Angeline; O'Guinn, Thomas; Allen, Chris; Semenik, Richard J.
-
Contemporary Project Management
Kloppenborg, Timothy (Xavier University); Wells, Kathryn (Tecnologico de Monterrey campuses in Guadalajara and Queretaro
-
Practical Management Science
Winston, Wayne
-
Business Ethics
Shaw, William
-
Cengage Advantage Books: Foundations...
Jennings, Marianne; Twomey, David P.