Principles of Marketing, Global Edition
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| Autor: | Kotler, Dr. Philip T.; Bowen, John T.; Baloglu, Seyhmus |
| Nakladatel: | Pearson |
| ISBN: | 9781292220178 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 736 |
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