The Adweek Copywriting Handbook
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The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.
| Autor: | Sugarman, Joseph |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9780470051245 |
| Rok vydání: | 2006 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 360 |
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