The Adweek Copywriting Handbook
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The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.
Autor: | Sugarman, Joseph |
Nakladatel: | John Wiley And Sons Ltd |
ISBN: | 9780470051245 |
Rok vydání: | 2006 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 360 |
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