Services Marketing: Integrating Customer Focus Across the Firm
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European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Drawing on research and using examples, this book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing.
| Autor: | Wilson Alan J. |
| Nakladatel: | McGraw-Hill Education - Europe |
| ISBN: | 9780077169312 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
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