Marketing Strategy and Competitive Positioning
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| Autor: | Hooley, Graham J.; Nicoulaud, Brigitte; Piercy, Nigel F. |
| Nakladatel: | Pearson |
| ISBN: | 9781292017310 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 584 |
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