Business-to-Business Marketing
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Suitable for students taking B2B marketing modules, this title takes in both European and US approaches to form a balanced, globally minded text. It covers both the theory and practice of global business-to-business marketing. It also includes coverage of digital and social media marketing in the b2b environment, to reflect online developments.
| Autor: | Brennan, Ross; Canning, Louise; McDowell, Raymond |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781473973442 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 416 |
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