New Products Management
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Written with a managerial focus, this book is useful to the practicing products manager. It includes many examples, cases, and research.
Autor: | Crawford, C. Merle |
Nakladatel: | McGraw-Hill Education - Europe |
ISBN: | 9780078029042 |
Rok vydání: | 2014 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 608 |
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