Principles of Marketing Student Access Card
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883 Kč 5 711 Kč
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This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.
| Autor: | Brassington, Dr. Frances; Pettitt, Dr. Stephen |
| Nakladatel: | Pearson |
| ISBN: | 9780273710004 |
| Rok vydání: | 2006 |
| Jazyk : | Angličtina |
| Vazba: | Digital product license key |
| Počet stran: | 4 |
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