Management and Creativity
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This book explores the relationship between the management of creativity and creative approaches to management. Challenges the stereotypical opposition between 'creatives' and 'suits'. Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
| Autor: | Bilton, Chris |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9781405119962 |
| Rok vydání: | 2006 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 216 |
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