Consumer Behavior: Building Marketing Strategy
4101 Kč 4 233 Kč
Sleva až 70% u třetiny knih
Builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall.
| Autor: | Hawkins, Delbert I. |
| Nakladatel: | McGraw-Hill Education - Europe |
| ISBN: | 9781259232541 |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 816 |
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