A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
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A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.
Autor: | Phillips, Andrea |
Nakladatel: | McGraw-Hill Education - Europe |
ISBN: | 9780071791526 |
Rok vydání: | 2012 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 288 |
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