International Marketing
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| Autor: | Cateora, Philip R.; Graham, John; Gilly, Mary C. |
| Nakladatel: | McGraw-Hill Education - Europe |
| ISBN: | 9781259253065 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 704 |
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