Marketing 4.0
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Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
| Autor: | Philip Kotler |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781119341208 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 208 |
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