Essentials of Strategic Management: The Quest for Competitive Advantage
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Presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, and examples. This text mirrors both the penetrating insight of academic thought and the pragmatism of real-world strategic management.
| Autor: | Gamble, John E.; Thompson, Arthur A., Jr.; Peteraf, Margaret A. |
| Nakladatel: | McGraw-Hill Education - Europe |
| ISBN: | 9781259546983 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 496 |
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