Measuring Marketing
7
%
853 Kč 920 Kč
Sleva až 70% u třetiny knih
A second edition of a popular marketing title, this book discusses the key metrics marketing managers need for measuring the performance of an organization's marketing investments. The new edition updates many of the metrics from the first book with new examples and adds new metrics for digital/social/online media.
| Autor: | Davis John |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781118153741 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 320 |
Mohlo by se vám také líbit..
-
The Diamond Approach
Davis John
-
Cosmic Maths Year 5
Davis John
-
Marketing 4.0
Philip Kotler
-
The Art of Deception
KEVIN MITNICK
-
The Design Thinking Playbook
Lewrick, Michael
-
Simply Said
Sullivan, Jay
-
The Bitcoin Standard
Ammous, Saifedean
-
(ISC)2 CISSP Certified Information S...
Chapple, Mike
-
Inspired
Cagan, Marty
-
Rocket Propulsion Elements
Sutton, George P.; Biblarz, Oscar
-
JavaScript and JQuery
Jon Duckett
-
The 12 Week Year
Brian Moran
-
Social Engineering
Christopher Hadnagy
-
Strategy Beyond the Hockey Stick
Bradley
-
A Beautiful Constraint
Morgan, Adam; Barden, Mark
-
Market Wizards
Schwager Jack
