Measuring Marketing
7
%
853 Kč 920 Kč
Sleva až 70% u třetiny knih
A second edition of a popular marketing title, this book discusses the key metrics marketing managers need for measuring the performance of an organization's marketing investments. The new edition updates many of the metrics from the first book with new examples and adds new metrics for digital/social/online media.
| Autor: | Davis John |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781118153741 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 320 |
Mohlo by se vám také líbit..
-
A Hidden History of the Tower of London
Davis John
-
The Diamond Approach
Davis John
-
Cosmic Maths Year 5
Davis John
-
Bloomberg by Bloomberg, Revised and ...
Bloomberg, Michael
-
Uncovering the Life of Your Dreams
Schneider
-
Damn Right!
Janet Lowe
-
The Big Book of Dashboards
Wexler, Steve; Shaffer, Jeffrey; Cotgreave, Andy
-
The Bitcoin Standard
Ammous, Saifedean
-
(ISC)2 CISSP Certified Information S...
Chapple, Mike
-
Inspired
Cagan, Marty
-
JavaScript and JQuery
Jon Duckett
-
The 12 Week Year
Brian Moran
-
A Beautiful Constraint
Morgan, Adam; Barden, Mark
-
Market Wizards
Schwager Jack
-
The Little Book of Common Sense Inves...
John C. Bogle
-
Designing Brand Identity
Wheeler, Alina