Answering the Ultimate Question
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Would you recommend this company to your friends and colleagues? That question, based on Fred Reichheld s The Ultimate Question, challenged the conventional wisdom of customer satisfaction surveys and pointed to a faster, more accurate way of gauging customers real feelings about a company.
| Autor: | Richard Bandler |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9780470260692 |
| Rok vydání: | 2008 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 320 |
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