The Activation Imperative
1108 Kč
Sleva až 70% u třetiny knih
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.
| Autor: | Rosenthal Thomas, Naughton Bruce, Williams Mark |
| Nakladatel: | Rowman & Littlefield |
| ISBN: | 9781442257047 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 222 |
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