Sensory Marketing
1650 Kč
Sleva až 70% u třetiny knih
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
Autor: | Hulten Bertil, Broweus Niklas, Marcus Dijk |
Nakladatel: | Palgrave Macmillan |
ISBN: | 9780230576575 |
Rok vydání: | 2009 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 183 |
Mohlo by se vám také líbit..
-
Strategy and Policy for Trans-Europea...
Johnson Debra, Turner Colin,
-
The Transatlantic Eco-Romanticism of ...
Tovey, Paige
-
Financial Modeling
Hacker, Hans-Joachim
-
First-in-Family Students, University ...
Harwood, Valerie; Hickey-Moody, Anna; McMahon, Samantha; O'Shea, Sarah
-
An Aristotelian Realist Philosophy of...
Franklin, Jo
-
Romeo and Juliet
Rasmussen-Bonne, Hans-Eric
-
Macbeth
Rasmussen-Bonne, Hans-Eric
-
Shakespeare's Sonnets
Rasmussen-Bonne, Hans-Eric
-
The Merry Wives of Windsor
Rasmussen-Bonne, Hans-Eric
-
The Tempest
Rasmussen-Bonne, Hans-Eric
-
Emigration and Caribbean Literature
McIntosh, Malachi; Wanna
-
Youth Culture and Private Space
Lincoln, Sian
-
Core Statutes on Employment Law 2017-18
Lauterburg, Dominique
-
As You Like It
Rasmussen-Bonne, Hans-Eric
-
From the First World War to the Arab...
McMillan, Sue
-
Staging Trauma
Haughton, Miriam