Sensory Marketing
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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
| Autor: | Hulten Bertil, Broweus Niklas, Marcus Dijk |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9780230576575 |
| Rok vydání: | 2009 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 183 |
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