Risk Issues and Crisis Management in Public Relations
912 Kč
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Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility.
| Autor: | Regester, Michael; Larkin, Judy |
| Nakladatel: | Kogan Page Ltd |
| ISBN: | 9780749451073 |
| Rok vydání: | 2008 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 264 |
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