Advanced Brand Management - Managing Brands in a Changing World (Second Edition)
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The most indispensable and practical book on brand management ever! One of the world's leading brand experts Paul Temporal provides a complete guide on developing and managing sophisticated strategies that will ensure sustainable brand value.
| Autor: | Temporal, Paul |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9780470824498 |
| Rok vydání: | 2009 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 372 |
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