Winning Minds
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In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain.
| Autor: | Simon Lancaster |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9781137465924 |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 226 |
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