Customer Relationship Management
3010 Kč
Sleva až 70% u třetiny knih
'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'.
Autor: | Peelen, Ed; Beltman, Rob |
Nakladatel: | Pearson |
ISBN: | 9780273774952 |
Rok vydání: | 2013 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 440 |
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