Business Gamification For Dummies
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The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.
| Autor: | Duggan, Kris; Shoup, Kate |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781118466933 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 312 |
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